It looks like play, but my 3yo is already hard at work with pre-reading skills. Puzzles like this are good for matching and sorting skills needed to be able to tell a “b” from a “d” from a “p” later on. His little brain is hard at work!
I’ve never done much with flashcards, but they were recommended for Ruby and waddayaknow…all of the kids love playing with them and *reading* them. The pictures are real photos and the cards are stocky enough to hold up. We show the word/picture, say the word, then flip to the word, say the word, then flip to the front again and say it again. So it’s like “duck…duck…duck” while flipping. Easy.